Qualcomm

Rube Goldberg MEETS THE INVENTION AGE

This is the Invention Age. It took over 30 years of Qualcomm's mobile leadership and unlocking 5G to get here. To celebrate its arrival, and showcase Qualcomm’s commitment to inspiring the next generation of inventors, we partnered with a team of talented FIRST students to reimagine the Rube Goldberg machine. Combining Qualcomm Snapdragon technology, teamwork, and creativity, we made the impossible, possible—literally. This initiative was complimented by teaser films syndicated across social platforms and behind the scenes content too.

Rube Goldberg meets The Invention Age (Copy)

Rube Goldberg Machine Cutdown (Copy)

Rube Goldberg Machine Teaser (Copy)

Behind the scenes of our Rube Goldberg machine: Inspiring tomorrow's innovators (Copy)

Rube Goldberg meets The Invention Age (Copy)

Behind the scenes of our Rube Goldberg machine: Inspiring tomorrow's innovators (Copy)

Press

The Qualcomm EXPERIENTIAL Cube

To demonstrate Qualcomm’s foundational role in developing 5G technology at high profile events like CES and Mobile World Congress, we built a giant, immersive cube. It used light, motion and abstract animation to help people understand Qualcomm’s contributions to 2G, 3G, 4G, and now, 5G technology. This traveling 360° audiovisual experience helped Qualcomm dominate the conversation around 5G at high profile tech events.

The cube was prominently featured in the press

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MEET THE INVENTORS WHO BROUGHT 5G TO LIFE

First they said 5G was impossible. Then they said it would be impractical. And then they said it wasn’t necessary. But if Qualcomm had listened to them, they wouldn’t have reinvented cell technology and unlocked the endless possibilities of 5G. This is the story of 5G, told by those who helped build it.

LEWIS HAS IDEAS

Qualcomm partners with the MERCEDES AMG PETRONAS Formula One Team to develop new connected car technologies that enhance the team's performance. In the following campaign, Qualcomm inventions are improving Lewis Hamilton’s performance both on and off the track, inspiring Lewis to have a few ideas of his own.

Copy of Copy of 30 Lewis Has Ideas (Copy)

Copy of Copy of 15 Checklist (Copy)

Copy of Copy of 15 Voicemails (Copy)

Copy of Copy of 30 Lewis Has Ideas (Copy)

AnimatinG 5G: The series

5G might be one of the most important technological breakthroughs of the 21st century, but it’s tough to explain. So rather than having a bunch of engineers explain 5G to our audience, we animated them and their ideas instead. Watch as some of Qualcomm’s leading minds bring to life the concepts, details, and innovations related to 5G.

Episode 1 Breaking Through (Copy)

Episode 2 Millimetre Wave (Copy)

Copy of Copy of Animating 5G: Low Latency (Copy)

Copy of Copy of Animating 5G: Low Latency (Copy)

NOW WITH 5G, YOU CAN

The Qualcomm Snapdragon 855 Mobile Platform is the world’s first commercial 5G mobile platform unleashing transformative 5G experiences. To highlight this powerful tech, we created a fun film that helps bring some of the new mobile benefits to life.